#TEMBO ENERGY DRINK FREE#

Parents need to be involved in their children’s education – the mobile is the perfect portal to enable them to do so.” In no area is this more critical, than in the education of the region’s young children. Mobile is without a doubt the most utilised communication platform in the world – it’s only right that organisations start to use the platform to reach those who need help the most. Phil Michaels, Founder and CEO, Tembo Education said: “Tembo’s aim is simple – to reach every parent in the world with a mobile phone. After the pilot, the programme aims to expand to a further six countries in the region.

#TEMBO ENERGY DRINK FREE#

Those who successfully disseminate the lessons to their children are rewarded with various incentives, including free data for their mobile phones. Parents enrolled in the programme will receive frequent customised lesson plans and health tips directly to their phones.

This focus stems from research suggesting the importance of parental involvement in the education of young children The programme forms part of Nestlé’s ambition to make 50 million kids healthier by 2030 and will deliver Nestlé for Healthy Kids initiative to over 200 families in the region, targeting parents in particular. Together with Tembo Education, a social enterprise that educates young children around the world, Nestlé is piloting a programme that uses SMS and WhatsApp messages to educate parents with low levels of nutritional awareness and limited access to information sources. The initiative aims to leverage feature phone connectivity to spread nutritional knowledge in the ESAR. Technological advancements have meant that phone penetration is as high as 80% in parts of the region, with more than 672 million people across the continent benefiting from 2G services according to Intelsat. The initiative, launched through Nestlé’s open innovation platform - forms part of Nestlé’s ambition is to improve nutritional levels across the East and Southern Africa region (ESAR).Īccording to joint assessments conducted by Kenya’s County Departments and UNICEF last year, nearly 73,000 children are severely malnourished in Kenya alone.Īt the same time, mobile connectivity in the region is increasing rapidly. The aim is to help families provide their children with the best possible nutritional start in life by delivering information, tools and tips that could tackle malnutrition and potentially save lives. Food and drink company Nestlé has partnered with early education social enterprise Tembo Education to deliver customized, nutrition-based curriculums to families across Kenya, through SMS and WhatsApp messages.

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